Latest News
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Setting the right Kickstarter funding goal
Kickstarter has helped startups raise billions (with a B) of dollars in funding, but launching one for the first time can be a bit daunting. One common question we get is “How do I choose the right Kickstarter Funding Goal?”. Well buckle in and I’ll tell you. But… before I do that let me quickly…
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How to launch a Kickstarter campaign in 2024
Launching a hardware technology product is nearly impossible. Not only do you have to come up with a good idea, test the idea, build the physical product and make it work. But you also need to deal with production planning, ordering, inventory, and distribution – not mention marketing and sales. Enter the Kickstarter launch. Kickstarter…
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The
TeslaRivian Master PlanThe new R2 and R3/R3X were inevitable releases on Rivian’s road to the top Yesterday’s launch event was another example of why I find Rivian so fascinating. In just over 30 minutes they launched the wildly anticipated R2 electric SUV. But they also announced two entirely unexpected vehicles in the R3 and R3X. If this…
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How to Generate Leads with Content Marketing – A Hardware Marketer’s Guide
Hardware products can be a tough sell. Especially when they are new or complex technologies. Not only do you have to educate the customer about the product’s functionality, applications, and ROI, but you also have to differentiate your hardware product from other solutions. Unlike simpler, less expensive products which can have a simple A to…
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Military 3D Printing Airdropped onto the Battlefield
Why don’t more 3D printer manufacturers create and market military product offerings? For better or worse, it turns out that world’s militaries like to spend money – a lot of money. In 2022 alone, global military spending was at an all time high (for the 8th consecutive year) at over $2.2 Trillion, and you better…
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How Analogue manufactures hype for their modern Gameboy redux
I’m a Game… Boy The Gameboy. It was the holy grail of childhood entertainment growing up in the early 90’s. If you think about it, there was really nothing like it. I remember spending hundreds of hours staring at the greenish-yellowish screen playing games from Tetris to Teenage Mutant Ninja Turtles and even Home Alone.…
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The Top 5 3D Printer Brands
The importance of good branding is difficult to explain, let alone measure. Oftentimes it gets overlooked in favor of the more data rich activities within marketing such as paid advertising and content marketing. But a good marketer knows the first thing every customer “feels” when they visit a website, social platform, or even come into…
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Introducing Machine: Empowering Hardware Startups to Reach New Heights
In today’s fast-paced digital world, marketing plays a crucial role in the success of any business. For hardware companies, it is essential to have a robust marketing strategy in place to ensure their products reach the right audience and generate growth. However, many hardware companies face challenges when it comes to allocating the necessary resources…
