Tag: 3d printing
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Military 3D Printing Airdropped onto the Battlefield
Why don’t more 3D printer manufacturers create and market military product offerings? For better or worse, it turns out that world’s militaries like to spend money – a lot of money. In 2022 alone, global military spending was at an all time high (for the 8th consecutive year) at over $2.2 Trillion, and you better…
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The Top 5 3D Printer Brands
The importance of good branding is difficult to explain, let alone measure. Oftentimes it gets overlooked in favor of the more data rich activities within marketing such as paid advertising and content marketing. But a good marketer knows the first thing every customer “feels” when they visit a website, social platform, or even come into…
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Ditch 3DBenchy for these 5 “Viral” Pro Marketing Applications
A couple of weeks ago I posted about retiring 3DBenchy. While it’s true that 3DBenchy is a well thought out benchmarking tool, I stand by the idea that companies can come up with better, more professional benchmarking tool that is also viral. My other point of that article is that 3DBenchy isn’t the only toy-like item used…
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Bambu Lab’s Unique Storytelling Approach to 3D Printer Marketing
I vividly remember when I first heard about Bambu Lab. In the video, the reviewer could not have been more hyped – it got me excited. I pinged a few of my coworkers and some former colleagues but none of them had heard of it. To me this seemed like a game-changer in the FFF /…
