Tag: marketing
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Setting the right Kickstarter funding goal
Kickstarter has helped startups raise billions (with a B) of dollars in funding, but launching one for the first time can be a bit daunting. One common question we get is “How do I choose the right Kickstarter Funding Goal?”. Well buckle in and I’ll tell you. But… before I do that let me quickly…
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How to launch a Kickstarter campaign in 2024
Launching a hardware technology product is nearly impossible. Not only do you have to come up with a good idea, test the idea, build the physical product and make it work. But you also need to deal with production planning, ordering, inventory, and distribution – not mention marketing and sales. Enter the Kickstarter launch. Kickstarter…
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How Analogue manufactures hype for their modern Gameboy redux
I’m a Game… Boy The Gameboy. It was the holy grail of childhood entertainment growing up in the early 90’s. If you think about it, there was really nothing like it. I remember spending hundreds of hours staring at the greenish-yellowish screen playing games from Tetris to Teenage Mutant Ninja Turtles and even Home Alone.…
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The Top 5 3D Printer Brands
The importance of good branding is difficult to explain, let alone measure. Oftentimes it gets overlooked in favor of the more data rich activities within marketing such as paid advertising and content marketing. But a good marketer knows the first thing every customer “feels” when they visit a website, social platform, or even come into…
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Ditch 3DBenchy for these 5 “Viral” Pro Marketing Applications
A couple of weeks ago I posted about retiring 3DBenchy. While it’s true that 3DBenchy is a well thought out benchmarking tool, I stand by the idea that companies can come up with better, more professional benchmarking tool that is also viral. My other point of that article is that 3DBenchy isn’t the only toy-like item used…
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Bambu Lab’s Unique Storytelling Approach to 3D Printer Marketing
I vividly remember when I first heard about Bambu Lab. In the video, the reviewer could not have been more hyped – it got me excited. I pinged a few of my coworkers and some former colleagues but none of them had heard of it. To me this seemed like a game-changer in the FFF /…